One of the most annoying and costly expenses people and businesses have today is printer ink. One way to lower your cost is to use a font called Century Gothic. Century Gothic uses significantly less ink than most fonts and saves a ton of money on printing costs. This campaign was designed to inform people of how they can save money on their printing.
I always thought that gecko was annoying.
This sticker was designed so that Century Gothic enthusiasts can brand the city, all the while telling people how much they can save on printing.
Here we are trolling Staples.
One ad in the New York Times costs a small fortune. For this stunt, I imagined what it would be like if the ads were printed in Century Gothic. After doing some math, it turns out using the font would make this one of the cheapest editions of the paper ever.
If this font saves so much money, shouldn’t companies that use it be able to charge their customers less? If your cable company didn’t spend so much on printing, maybe they wouldn’t have to charge you so much every month.
Century Gothic is such a great typeface, it might even help me land a job someday.
An app you can install to your computer reminding you to save on printing.